Know Your Market

Whether B2B or B2C, in-depth territory analysis answers many critical questions:

• Are all sales territories "sized" right?
• What is your market share?
• What kind of growth opportunity exists by territory?
• How many "ideal prospects" reside in each territory--in total and a percent of the total population within the territory.

Sound marketing campaigns start with an objective. Knowing each market or territory--and its potential for growth--are the foundation upon which accurate goals and objectives are set.

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