Radius mailing around current customers is highly effective. That's great news from a return on marketing investment standpoint, but don't forget the impact of having many customers in one neighborhood.

If you are in any home services business, you'll reduce your operational costs if you can service multiple homeowners within a short distance of each other. PLUS, don't forget the power of a referral! When neighbors talk, your phone rings. Get neighbors talking about you with ProximityPlus™.

TIP: Be sure to include the "Your Neighbor..." messaging on the address side of your postcard. Examples would be:

  • "Your Neighbor Just Got [your product] from [your company]"!

  • "Your Neighbor Just Started [your service] from [your company]"!

If you want an even more powerful solution--and higher lead generation--then ask us about adding Personalized URL's (PURL's) and targeted microsites to your campaign.

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