Address Match™ (Marketing Services)
Append mailing addresses to anonymous website visitors!
Our pixel technology allows us to link the visitors IP address with the physical mailing address. We don't use pixels because they are highly inaccurate—and don't allow address-level precision.
With this, we can send direct mail to those same ANONYMOUS website visitors!
Even more powerfull is the response tracking and analysis that these pixels provide.
This is not a cookie based append but a true IP-to-Address Match!