Tracking & Analysis
If you can't measure success, can you ever be succussful?
With mutliple marketing tactics that often cross-over, you need world-class tracking to determine which channels and tactics are working and which are not.
In today's complex marketing world, prospects don't always follow the path of engagement that the marketer designed—and hoped they would follow:
- A direct mail postcard will often turn into a form fill on your web site
- Interest sparked by an online display ad will turn into organic search lead
- A Facebook Sponsored Ad generates an inbound phone call to a number found online
How are these examples attributed? Address-Level Targeting and Tracking helps markets better understand how leads are generated and convert. Our address-level MatchBack Analysis closes the loop and provides the insight that marketers need to best target their marketing spend where it gets results.